In the heart of the City of Smiles—Bacolod, festivity fills the air as its officials announce the formal commencement of the MassKara Festival and unveil this year’s logo and jingle. The festival will take place this October 11-27, 2024. The announcement, made on August 17, 2024, during a vibrant ceremonial signing at the L’Fisher Hotel, also marked the joining forces with TOP.ph as one of the co-presenters, promising an even more electrifying celebration this year.
The MassKara Festival 2024 marks its 45th year, embracing the Sapphire celebration, offering a wide range of activities and events to create an unforgettable experience. With its vibrant colors, rhythmic beats, and iconic mask-adorned street dances, the festival holds a special place in the hearts of locals and tourists alike. It showcases the exceptional artistry and resilience of the Filipino spirit and serves as a platform for uplifting Filipino culture. This year, the festivities are to exceed all past bounds, fueled by an unprecedented collaboration established with city officials, cultural leaders, and various organizations.
The partnership with TOP.ph is pivotal as the festival looks to expand its reach and innovate in presenting Bacolod’s rich heritage nationwide. The MassKara Festival, strengthened by its expanded vision and supported by esteemed partners like TOP.ph, is positioned to be an eminent symbol of Filipino pride and creativity, encouraging everyone to participate in a celebration like no other.
As the October countdown begins, Bacolod Yuhum Foundation and TOP.ph are gearing up for an unforgettable month-long fiesta. Making this year’s event a shining example of how tradition and technology can come together to create memorable experiences.
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TOP.ph’s CEO, Mr. Ken Albert Teng with the TOP.ph Marketing Team and Bacolod MassKara Iconic dancers.
In this photo: Bacolod City Mayor, Mr. Albee Benitez with TOP.ph CEO, Mr. Teng.
